![]() Take Words With Friends, for example, which added a heart and shamrock to their app icon for Valentine’s Day and St Patrick’s Day respectively. Hat tip to Dan Counsell, who gave the following examples of how Ember and Clear keep their experience consistent all the way from opening the app to actually using it: Source: Dan Counsellīut that’s not to say that everything has to be exactly the same, though. First impressions are important but, if you can’t live up to the high standards set by them, you’ll fail anyway. If there’s one thing worse than an ugly app icon, it’s a beautiful app icon that opens up to reveal an unappealing or dated looking app. Why else would they have channelled their inner Harry Potter when coming up with a icon for Messenger instead of using an ‘m’ in a speech bubble? Use a Coherent Colour Scheme Take that distinctive Facebook ‘f’, for example, which is instantly recognisable thanks to the company logo’s ongoing association with a modified version of the Klavika Bold font.īut as a company, it seems even Facebook can’t decide whether letters or symbols are best for app icons. Using a letter is a very safe choice, especially if your app logo has a distinctive font associated with it. Maybe, given Skype’s longstanding associated with the letter ‘S’ in a cloud, that’s what prompted Skyscanner to come up with this neat little abstract symbol for their app icon. Think about the apps already out there, particularly if you’ll be competing directly with them, and go a different route if you’re concerned about being confusing or overly similar. While that’s undoubtedly a smart and straightforward move, it’s not without its risks if the name of your app starts with a very popular letter. ![]() Use a Letter (or Don’t…) Source: PXLRįrom Facebook’s ‘F’ and ’s ‘H’ to Dailymotion’s ‘D’ and Skype’s ‘S’, there’s no shortage of apps out there that use the first letter of the company’s name in their app icon. What’s safe and familiar also risks being forgettable, while breaking the mould carries the risk of looking too different and not blending well with other apps. Obviously, there are advantages and disadvantages to each of these routes. On the flip side, you could choose a pink, purple, or yellow hue to stand out from the crowd a little more. The implications of this are twofold: using primarily red, blue or maybe green for your app icon is a fairly safe way to go. One helpful soul has even created the follow diagram of the most popular colours for app icons: Source: GraphicMac ![]() There are various articles out there dedicated to the science behind choosing a colour(s) for your app icon. So what can you do to make sure that your app’s icon is the homecoming queen and not the shy girl next door? Stick to Popular Colours Unfortunately, this is one area in which looks really do matter. ![]() If your app icon is ugly, users will either delete the app or hide it away in a folder somewhere that they might forget about it. ![]() I once met someone who had an app icon containing every letter of the alphabet on his homescreen, but that zany aesthetic is hardly for everyone - for the average downloader, app icons represent the first encounter users have with a new app. With just 24 app icon slots on the first page of an iPhone home screen, or 28 if you have a fancy iPhone 7, creating the perfect app icon is a vital step in user adoption. By Nabeena Mali How to Make the Perfect App Icon ![]()
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